Are You Being Heard?
Make no mistake about it: Getting publicity is not for the faint of heart. A good publicist can get you some ink. A great publicist has solid relationships where they count. Blanketing the media with press releases and making cold calls just doesn’t cut it anymore. Building a relationship with people who are looking for your information and that have an audience that want or need your information is key. I believe in the power of these relationships so much that I cofounded Boston Women in Media & Entertainment, an organization made of influential women in the media and the arts.
Media relations are tricky. Whether you are going it alone or hiring a professional, remember this:
- BE truthful,
- BE timely and provide only accurate and relevant information to the person you are pitching, and
- BE prepared for what comes next.
Why Am I an Event Architect and a Media Strategist?
It All Works Together.
While it can be easy to distinguish event planning and public relations efforts, you should always see well-conceived and executed special events and solid public relations as ultimately synonymous. See my Build and Sell Principle. After all, the final goal of every media relations specialist is to help a company or organization maintain its most important relationships with clients and donors, as well as to increase visibility and create new relationships with others. Special events are unique and particularly effective ways to accomplish these goals.
Got questions? Let’s connect.
Check out my CONSULTATIONS page. The answers to your public relations and marketing questions are just a click away.
“Dayla Arabella has transformed Emmanuel Music’s PR strategy in the five years that she has been working with us. Her knowledge of the Boston media and her incredible contacts have raised Emmanuel Music’s visibility in the very crowded Boston arts / music scene. She has arranged special advertising opportunities with both print and on-line media, and interviews with radio hosts that we would not otherwise have had access, thereby extending our relatively modest advertising budget. Dayla always delivers!”
Boston Women in Media & Entertainment
I am the cofounder and Executive Vice President of Boston Women in Media & Entertainment, a premiere Boston based organization made of influential women in radio, print, television, new media and the performing arts. If you’d like to be a part of this growing group of influential women, please connect with Hege Leyameyer at Hege@BWME.org