Event Architect

Build and Sell. They Will Come.

How am I different from other event planners?
Three little words: BUILD AND SELL.
I build your event to fit the spirit and mission of your organization and then take ownership of spreading the word to your target market using effective media outreach and marketing strategies. It’s a winning combination that will save you time and money.

I have over 20 years of experience working with boards and creating and motivating event committees to action. I know all about delegation, collaboration and leadership, and I will put those skills to work for you.

Time and Money.
You Have More Than You Think.

Did you know that you have more money and time than you think? If this sounds crazy to you, it’s important that we speak. I’ve worked with organizations of all sizes that have big goals and limited event and marketing budgets. My first objective with these clients is to draft a strategic event plan that demonstrates how working smarter can bridge that gap. If this sounds like something your organization would be interested in, let’s talk.

Event planning isn’t easy. Whether you are going it alone or hiring a professional, remember this:

THE WHY – Do a needs analysis before you seriously consider launching a new event.
THE WHAT AND HOW – Set goals and objectives for every event.
THE WHO – Establish buy-in from all the major stakeholders because you are going to need them sooner rather than later.
THE WHEN – Consider the timing. Timing really is everything, and the best time for your event might be “not yet.” That’s OK.

Got questions? Let’s connect.
The answers to your public relations, marketing and event planning questions are just a click away.


The Pros and Cons of Hiring a Corporate Event Planner

Corporate event planning is full of challenging responsibilities someone must be ready to tackle. The answer is to hire Dayla Arabella for your next corporate event.

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“Dayla makes her client’s event dreams come true. Her attention to detail is second to none. From concept to on-site management, her event coordination skills are flawless. I truly enjoy working with Dayla and her team and always know that my ideas will be transformed into something that exceeds my expections.”