Tell Your Story.
Tell Your Story.
Taking a multi-generational approach to telling your story is vital.
As Gen Xers, Millennials, and (welcome to the party) Gen Zers emerge as the coveted audiences your organization needs, it is time to rethink your public relations and marketing strategies. While Gen Xers are interested in facts, figures, and result-oriented data, Millennials and Gen Z’s want to know what your organization is doing to make the world—their world—a better place. While your products and services are important, these consumers want to know about your hiring practices, how you treat your employees, the role you play in your community and protecting the environment, your stand on social justice issues, and the causes your organization champions. This is all part of your brand promise and part of your story that must be told.
Need help refining your story to appeal to various markets? Let’s talk.
The Story
It is your story, let’s own it.
The Audience
Think about them broadly, speak to them clearly.
The Platform
Choose wisely.
The Story
It is your story, let’s own it.
The Audience
Think about them broadly, speak to them clearly.
The Platform
Choose wisely.
Your communications plans need to operate on multiple tracks.
Potential audiences are using an increasingly wide range of outlets to stay informed and be inspired. Meet them where they are.
Unless you are working for Amazon or Apple, your organization cannot (and should not) be everything to everyone. Determining whom you market to and where to reach them is your first priority. Misjudging the audience and the platforms you choose for reaching them can be costly—so choose wisely.
Need help refining your story to appeal to various markets?
I hired Dayla Arabella during a time of multiple changes following my acquisition of the firm. My concern was that some of my older clients might be overwhelmed by too many changes. Dayla created an effective communications strategy that kept my clients informed and assured and was easy for our team to implement.
Michael Murray, AIF
President/LPL Financial Planner
Peabody Wealth Advisors
HOW I CAN HELP
The Marketing and Public Relations Toolkit
The basics of communications strategy have not changed. What you say and how you say it must align with the audience you are targeting. Being prepared for the road ahead includes making sure your Marketing and Public Relations Toolkit is fully stocked not only for your events, product rollouts, and mission-driven initiatives, but also for current global events, emerging technologies, and new trends.
I will take inventory of your current toolkit and make the necessary adjustments or perform a complete makeover to ensure you are leveraging all the platforms available to deliver targeted messages to the right audiences.
Below are just a few of the tasks I can take on.
Creation and Implementation
Asset Creation
Content Creation
Experiential Marketing Campaigns
Press Release Creation and Distribution
Website Development
Development and Trainings
Advertising plans
Crisis Communication
Digital Strategies
Media Training for Executives
Public Relations Campaigns
