About Dayla Arabella


Dayla Arabella Santurri has worked with clients big and small, both non-profit and for profit, and embraces the challenges and advantages that both bring to a project. Her clients are always impressed with how quickly she is able to bring their teams together and lay out a strategy to get the job done.

An accomplished management professional with over 18 years of extensive experience in event planning, concert production, media relations and marketing strategy, Dayla understands the need for competent, reliable and proven resources when producing and promoting special events and concert schedules.

Over the years a diverse group of organizations have enlisted her skills to produce successful concert schedules and annual events. Clients include: Hilton Hotels, Joslin Diabetes Center, The Longy School of Music, Historic Boston Inc, Boston Children’s Museum, The Markley Group, The New England Conservatory of Music, The Deval Patrick Inauguration Committee, Greater Media Boston, The Dimock Center, Jewish Boston Spirit, WICN Public Radio, The New England Philharmonic, Scullers Jazz Club, JazzBoston, Emmanuel Music and The American Women in Radio & Television.

Dayla has extensive public relations and marketing experience, and has successfully created and executed strategic marketing campaigns for fundraising events and concerts. Dayla has secured features in all Boston media outlets and in national publications such as the Washington Post and the New York Times, as well as nationally syndicated radio and television news programs such as National Public Radio’s Here & Now, CNN, Dateline NBC and NBC’s Today Show.

Dayla was raised in Rhode Island and attended the prestigious Catholic high school, La Salle Academy in Providence. Upon graduation she moved to Boston to attend Northeastern University. Currently Dayla splits her time between homes she shares with her long-time partner in Massachusetts and New Jersey. Dayla is the Co-Founder and Executive Vice President of Boston Women in Media & Entertainment, and is the Co-Founder and Executive Vice President of Boston Women of Media and Entertainment and also sits on the Board of Directors for the Arts and Business Council and the Over My Shoulder Foundation. Dayla spends her free time on the golf course or at the beach.


Dayla Arabella
Dayla Arabella, Event Architect
Dayla Arabella, Talent Buyer